by Edward Young
June 05, 2018
There aren’t many workshops, bodyshops and dealerships that wouldn’t want more customers. It doesn’t matter if you’re new to the industry or have a well-established service, there are always things you can be doing to grow your customer base.
Here are some tips, tricks and insights that will help you as an automotive service provider that could give you the edge on your competition and win you some more clients.
Thanks to Facebook and Google reviews are now one of the first things somebody sees when searching for a local company. If I’m looking for a local service, the first thing I do is look at the reviews and that’s the same for a lot of people now. Here are a few things you can do to increase your online ratings:
You probably hear people harping on about this one a lot so I’m not going to re-write the book here. Here are some ideas that you may not have heard of though:
All businesses should have a set of core values that shows potential clients why they should use your services. Things such as: What makes your company different? Why do you do what you do? How are your customers treated? Get these values out there! Have signs in your customer waiting area and reception, remind people on social media and include it in your marketing media.
Narrow down your audience! There is no point somebody in John o' Groats seeing your adverts and social media posts if your service is in Cornwall. Localisation is the key to converting clients. Search engines and social media are extremely clever, if you make sure to include your location in your posts and webpages then you’ll be put in front of the right audience. Simply ending a post with #London will get you in front of the London audience.
I touched on local social media groups earlier but I want to explore it a bit more. More and more companies are using this to their advantage and getting the edge on the competition. If you can get yourself into a local car enthusiasts Facebook group, then you have the potential to massively increase your client base. By answering questions and engaging in conversations in these groups you’ll build trust and respect ion the local community which in turn equals not just more clients but more loyal clients as well.
Treat the internet like the Yellow Pages. Yes, the physical Yellow Pages died a long time ago but now we have an even better tool. Online listing platforms are still very popular, get your company on them and you’ll be sure to pick up some more business. Here’s a list of some popular ones:
Another important thing to consider are Sat-Navs. You can now get your business address added to sat-nav databases. There are a lot of them so using an online tool like 1&1 List Local will manage all this for you and make sure you are findable by everyone.
If you want any more information about this or any subject relating to automotive safety, don’t hesitate to get in touch.